Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic (unpaid) rankings. The goal of SEO is to rank your website higher in search results for queries—known as keywords—related to your business.

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic (unpaid) rankings. The goal of SEO is to rank your website higher in search results for queries—known as keywords—related to your business.

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